Kobrand Corporation

  • Public Relations Manager

    Job Locations US-NY-New York
    Posted Date 1 month ago(6/19/2019 2:02 PM)
    # of Openings
    Public Relations
  • Overview

    We are currently looking for a PR Manager to join our collaborative Public Relations and Social Media department This position will be responsible for working with the Senior Public Relations Director, PR and marketing teams to develop PR strategies and implement PR programs to optimize the press coverage of Kobrand Corporation’s portfolio of fine wines and spirits. All candidates must be highly motivated, dynamic, talented and experienced PR professionals with proven project management skills. They also should have a very strong work-ethic, extensive media and industry contacts, and excellent writing skills. Experience in a PR agency or in-house PR Department and interest in the wine industry are essentials.


    The duties and responsibilities of the position include the following (other duties may be assigned as needed):


    Brand PR Management

    • Support Senior PR Director by handling multiple brands independently with the ability to perform within fast-paced, multi-priority setting, adhering to deadlines, processes and budgets
    • Create Public Relations strategies, develop and implement creative traditional and non-traditional PR tactics that include influencer programing, event activations, on-brand partnerships with clear ROI, budgets and timelines.
    • Act as primary day-to-day brand PR contact within the organization, and with vendors and media.
    • Coordinate and execute winemaker visits, including but not limited to a full schedule of press meetings, consumer events and trade appointments, working in conjunction with the supplier travel manager, the marketing team and the local sales organization.
    • Advise Senior PR Director on identifying and evaluating key industry tastings and opportunistic sponsorships and events, and organize participation accordingly. Attend major events where applicable.
    • Bring strategic media value to marketing-driven promotions and events.
    • Represent company at select industry conferences, media events, seminars, tours and other consumer/trade events both on and off site.
    • Ability to mentor junior staff.

    Media Management 

    • Maintain and develop close relationship with trade and general consumer media (national and local) and wine trade groups in order to maximize brand press coverage
    • Serve as primary liaison between brand and critics. Assist PR Coordinator with submissions of wines to scoring publications
    • Write effective press releases, fact sheets, company profiles, special pitches, etc. to ensure inclusion in planned and applicable editorial pieces as well as to initiate proprietary wine-related articles
    • Develop creative and successful “media savvy” ideas and promotions that reach beyond wine press to interest food and lifestyle general media
    • Manage media briefings with supplier spokespeople
    • Develop and maintain all media materials (such as brand talking points, media kits)
    • Conduct supplier media training



    • College degree in Public Relations, Marketing, Communications or related field.
    • 6-10 years’ professional experience in public relations required (public relations agency management and wine press and/or wine industry background experience preferred).
    • Perform in fast-paced, multi-priority setting.
    • Perfect verbal and writing skills for pitches, press releases, media alerts, PR plans, media briefing and messaging documents.
    • Established network of contacts within wine, food, lifestyle outlets.
    • Strong list of press contacts and third party promotional/cross-marketing contacts.
    • Strong project manager skills, managing clear processes, communicating across departments and meeting deadlines.
    • Proven experience in developing and implementing on-brand successful PR strategies and plans. 
    • Ability to develop and nurture press and supplier confidence and relationships.
    • Must be highly organized and possess strong analytical skills.
    • Ability to work effectively and flexibly in a rapidly changing, fast paced environment of a growing fine wine company.
    • Some weekend and evening availability required.  As well as some travel required to wineries (domestic and international – passport required), off-site meetings and out of area events.


    To apply please upload your resume and a cover letter.


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