Currently, we are searching for a dynamic, highly motivated and goal-oriented Director of Public Relations. The role requires strategic development of consumer & trade PR campaigns, as well as hands-on execution. This person will interface with multiple public relations agencies and when appropriate will act as the corporate spokesperson to the media, beverage trade and the general public. Establish and reinforce brand image, generate media exposure and support marketing and/or sales initiatives for a portfolio of fine wine and value wine brands and spirits. Support the launch of new products, introduce line extensions and reposition heritage brands. Day-to-day contact with brand managers to develop, execute and report on PR programs. An in-depth understanding of the wine industry is required.
The duties and responsibilities of the position include the following (other duties may be assigned as needed):
Strategy & Planning
Kobrand Corporation offers a competitive salary, performance-based bonus and a comprehensive benefits package.
No phone calls or agencies, please. Kobrand Corporation is proud to be an Equal Opportunity Employer.